SEO / SEM

Online marketing

With years of experience in search engine optimisation, affiliate marketing, viral marketing and pay-per-click strategies we are ideally placed to ensure that your website receives the traffic it deserves

 

 

Why Online is as Important as Offline

With the internet playing a huge part in everyday life, the online environment is an essential part of today’s marketing mix.

The internet is a vast landscape, so just having a website isn’t enough, it must stand out. It should also offer tangible benefits, whether through direct sales and streamlined business processes or simply by making it easier for your customers to communicate with you.

Companies should aim for an integrated service where creative, technical and marketing expertise can be brought together early on to maximise the return on investment. The ability to access a new broader customer base through a low cost and efficient channel offers many exciting opportunities.

Our dedicated e-business team works closely with our creative and client services teams and combines design expertise with programming knowledge to create sites which are easy to navigate, with features that will encourage your clients to visit time and time again.

Once a site is built it needs to be seen. Effective internet marketing requires a strategy that focuses on its target market through a proper choice of advertising type, media and design. Search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing and Web 2.0 strategies are all integral parts of this process.

Our web strategies and e-business software are helping more and more companies to harness the opportunities of the digital age.

Some of our larger clients may require their own dedicated servers and bespoke service level agreements, however, the majority of our sites run happily and cost effectively on our own offshore dedicated servers. If you are considering transferring an existing site we will need to discuss your hardware and software requirements before recommending a hosting solution.

Other associated services include domain name registration, email forwarding and the provision of website visitor statistics - all of which we are able to manage on your behalf.

Search Engine Optimisation

Our websites are optimised for the three main search engines: Google, Yahoo and MSN. We will work with you to compile a list of suitable keywords, page titles and descriptions for insertion to your site code and provide advice on keyword density in order to ensure that your site is fully optimised for search engine indexing.

Affiliate Marketing

Affiliate companies such as TradeDoubler, AffiliateWindow and Commission Junction facilitate the sale of your products on directory or affiliate sites for commission on sales or payment for traffic. We work on an ongoing basis with a number of affiliate networks and are able to provide reasoned advice as to which networks would be best suited to your business. We can then set up and manage your affiliate campaigns.

Viral Marketing

Working in partnership with UK based GCcubed we have produced a number of promotional Flash based games which have enjoyed great success. We also specialise in the design, production and distribution of promotional and offer based emails for our e-commerce clients.

Pay-Per-Click

The two most well known PPC programmes are Adwords and Overture. We currently manage a number of campaigns on both platforms and are able to provide advice or to set up and manage campaigns on your behalf. There are also a raft of lesser-known though sometimes better value PPC programmes available through companies such as MIVA (formerly e-spotting), Ciao, Kelkoo and Shopzilla. We manage campaigns on most of these sites and are able to provide advice on which would be best suited to you.
Advantages

    • Immediate first page placements
    • Unlimited keyword placement potential
    • Lowest cost marketing with the highest ROI anywhere
    • Deliver extremely detailed and relevant visitors to your website
    • Only visitors in your geographic location can view your ads
    • New protection from overcharges and fraudulent clicks
    • You determine how much you're comfortable with spending
    • No minimum spending requirements

E-Mail Marketing

In this day and age, Email Marketing remains one of the most effective ways to advertise on the Internet! Bulk email marketing and mass mailings are the most cost effective ways to achieve your goals and increase sales. Email marketing is a new step in the process of promoting new products, urgent sales, interesting offers and revolutionary discounts. However, as the usage of this method is expanding, it is becoming increasingly difficult to launch a successful email campaign.
The 2 main reasons why this has become so popular are – first, it has better penetration and second, it is cheap and time saving.
You can think of these three main forms of email marketing as the electronic equivalent of:

  • Direct mail
  • Sending people a print newsletter
  • Placing advertisements in subscription magazines and newspapers

Direct email is a campaign which contains any advertising/promotional message. For sending such message you need to target list of potential or present customers.

Newsletter email may include a promotional message but its main purpose is to develop a long term relationship. The information in newsletter should be information & not be boring. We take all these factors into consideration while designing a newsletter campaign.

Well designed email marketing campaigns with bespoke content will help maintain that relationship. E-mail Marketing is really advantageous and gives in loads of exposures to your business. Also, this medium brings in potential customers and worthies time and energy invested.

We make your email campaign instant, personalized, and directly linked to your website. Well managed email marketing campaigns provide an extremely cost effective method of increasing sales and maintaining a positive relationship with your customers.

 

To know more about our SEO Services, email us at : info@Elensoft.com

 

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